Developed as a unique Kona offering, the 160 brings clean on brand aesthetics .
Kona re-enters the world of e-bikes. This launch brought a new tool to trail builders and recreational riders alike. I worked through conceptualization with the development team and stake holders to create a go to market strategy that best suited the Kona brand and riders alike. Many of the components within this frame were existing Kona components, compiled specifically for this project and the quick development timeline.
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